You’ll need in-depth blogs that break down your service, offer prices and comparisons, and include practical tips. In other words, big home improvement changes need to be carefully thought out. These are customers looking for full kitchen renos, splashback upgrades, new deck installations. If your target audience is mostly maximizers you’ll need long-form content that helps people make decisions. Satisfiers = want to save time and prefer to find the best deal available.Maximisers = want content to compare options and make informed decisions.Your contractor business has two types of customers: If you’d like to read more about the secrets of creating successful content go here. That’s why you pay people to do it for you. Yup! That’s the secret! Is there an art form to it? Of course. The better you answer your customers’ questions, problems, needs, wants and desires the better the content will rank. Your goal is to give your customers what they want, answer their questions, and help them make the best decisions (just like we’re doing right now with you reading this article). Nothing has changed in marketing for hundreds of years in that respect. It’s about satisfying your customer’s needs and wants. See, the internet has never been about content. So why is content important then? If it’s not a guaranteed success. (You can read more in our full article about why your website isn’t ranking even though you’re producing content here.) But you tried that already, and you still didn’t rank. Do that and customers will come rushing to your door in droves. And then write, and write and write content.
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